Cheers revamps convenience stores in Esso petrol stations with ready-to-eat food products

January 4th, 2017 Posted by

SINGAPORE – Consumers can look forward to sating their food cravings while pumping petrol at Esso stations.

Cheers, NTUC FairPrice’s convenience arm, and ExxonMobil Asia Pacific on Tuesday (Nov 22) launched a revamped convenience store format for Esso petrol service stations that features a new ready-to-eat range of products.

The meals are from local eateries like The Soup Spoon, PastaMania and ice cream shop Udders, supplied by The Common Good Company, a consortium made up of well-known local brands.

The meals, which include Thai basil rice, beef rendang baked rice and cream of pumpkin soup, are packed in a new type of vacuum skin packaging, which is expected to preserve the flavour of the food.

NTUC FairPrice said that the move is aligned with the Government’s recent food services and retail industry transformation maps, which encourage innovative business formats and technology in those sectors.

Mr Seah Kian Peng, NTUC FairPrice’s chief executive, said at the launch held at an Esso station along East Coast Road: “Today’s consumers are time-strapped and this means a greater demand for convenient solutions.”

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